What we're really doing is building a bridge to connect the values and standards of our traditional media heritage with the dynamic natures of digital publishing in the era of social media.
The first time I read it, I thought "That sentence made no sense". Then I read it again. Yep, right the first time. It's like someone took a bunch of buzzwords, threw them together, and called it a sentence.
Questions
1. Did the person who wrote this actually think this was a good piece of wordsmithing?
2. Did anyone else actually read it before it was printed?
Morale of the story
Just because you use a lot of buzzwords doesn't mean you're actually communicating anything (actually, it probably reduces the odds severely). It's good to have someone who will give you honest feedback read what you've written before presenting it to a large audience.
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