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Monday, September 19, 2011

That's Marketing

Perhaps you've seen ads for Trop50 by Tropicana. It's advertised as having "50% less sugar and calories." Want to guess how they do that? It's watered down juice with a few additives. If you don't believe me, check out the ingredient list the next time you are at the grocery. You are paying the same price for a bottle of that's half water as a bottle of 100% juice. Think of the profit margin. I have a feeling Mott's for Tots is a similar product. It brags of having "40% less sugar than apple juice."

Do I blame the companies for trying to put one over on us? Nope, if we are too dumb to read labels or too lazy to dilute our own juice, more power to them. However, if you have a spare 10 seconds in your day, buy real juice and dilute it yourself. It's much cheaper.

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