What's old is new again

I had to laugh when I saw Kraft advertising the "new" pour control top on their salad dressings. If you've ever bought dressing, you know this used to part of the bottle. I think getting rid of it was a revenue driven decision. First, not having it decreased the cost of each bottle. Second, dressing poured out at a much faster pace, meaning consumers emptied their bottles sooner, then had to buy more. I'm not sure whose idea it was to bring it back, but I'm glad. I  just think it's crazy to call it new.